Fashion + retail + digital.

Over a period of seven years I worked on digital creative for Nike and Banana Republic. This was my second time working on Nike after my time at Wieden & Kennedy back in the '90s. Much of the creative work for both clients involved working with either the ad campaign agency and the in-house team. Creative ranged from microsites to banners and mobile. 

Nike Presto: an interactive experiment.

We showcased the graffiti work of three Barnstormers— Frek, Sasuke & Skwerm to create this site for Nike Presto in Asia Pacific. An exploratory and experimental experience, it let users interact with art, sound and hidden easter eggs. We worked with Wieden & Kennedy Tokyo on the project. The site was one of the only five medal winners from U.S. agencies at British D&AD that year. ACD/CW: Adam Lau

nikewomen: the introduction to Asia Pacific

For 6 seasons I led and oversaw sites for nikewomen for the Asia Pacific market. This was their first marketing there specifically to women. Over time more content relevant to lifestyle, working out and setting goals was added. Each season involved large image library shoots on low budgets. Many of the sites were recognized in the press. CD/CW: Shira Bogart, Designers: Michelle, Murata, Jennifer Kellogg

Banana Republic: design makes content king

We worked with Banana Republic to create an experience focused on content. Featuring video interviews by such artists as OK GO, Esperanza Spalding and Liz Phair, the site created a unique combination of learning about the clothes and the music with minimal design and full-screen video. Key elements included shareability and links to the tracks. Senior AD: Melinda Gorham, CW: Stephanie Kodeck

Nike Presto: Silver, Digital Crafts

Nike Presto, NikeWomen.com, Interactive Merit

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