I joined Shira Bogart as part of a freelance team working with DDN to launch their biggest product to date, the Infinia AI supercomputer. The brief was to create a concept that could be used across all of their social and the virtual launch. We delivered a range of ideas to convey how this new product supercharges artificial intelligence to create incredbile outcomes in the real world.
With AI as a core focus of the brief, the opportunity to use AI-generated visuals took center stage. Working within the DDN brand guidelines, I created a graphic identity. My goal for imagery was almost all AI: AI stock, custom Midjourney imagery, and videos made with Runway-animated stills. Even the hero vector graphic was tweaked via Adobe Creative Suite’s AI tools. We included several videos including the video storyboard above, featured on the event landing page.
Given we had a very tight timeline to nail a concept, we showed a range of strikingly different ideas and visual directions. In the past, we’d be stuck with stock imagery that could make every direction feel the same. It was important for each idea to feel distinct and different, as well as diverge from the typical visual directions that happen with so many events. I leveraged Midjourney to create imagery custom to the details in our brief, whether it was categorical to their client stories or to the ideas themselves. The results were artful and cool.