I’m a creative director in San Francisco who’s been fortunate to work for some pretty great clients (Audi, Nike, Visa) and agencies (AKQA, Wieden, Goodby). Freelance, fractional, or creative ninja or whatever name seems appropriate, I deliver exceptional creative. Whether it’s managing other creatives or doing the work myself, I lead advertising, branding, content, and storytelling across all media. On top of that, my years of art direction experience is now superpowered by AI. And by the way, I just got married!
Who is Bob Pullum?I worked on the launch campaign for Anatha, an ethos-driven decentralized technology company dedicated to eliminating global poverty by making the purchase of cryptocurrency more accessible to more people around the world. With Adam Lau as copywriter, we did the pitch creative and developed this campaign across digital, social, and print.
See the workI joined Shira Bogart as part of a freelance team working with DDN to launch their biggest product to date, the Infinia AI supercomputer. The brief was to create a concept that could be used across all of their social and a virtual launch. With AI as a core focus of the brief, I used the opportunity to put AI-generated visuals center stage. From the initial ideas to the final concept, we showed how this new product supercharges AI for the real world.
See the workWhat do many years of award-winning experience directing photography and illustration mean in the world of AI? I create super cool, unique imagery that is art directed and client appropriate. The world of Midjourney can mean unlimited possibilities, but those possibilities can go south if you don’t have the right sensibilities guiding them. Why did I create a special section on my site? Because I now have a super power to create a range of visual directions for any project.
See the workFreelancing has led me to some branding projects for new companies, and those that have been around for a while. Sometimes there's not even a name. These branding projects not design for design’s sake. Each project is conceptual, whether it’s just a logo or a complete design system. With my background in advertising, the branding can go beyond just a logo and colors.
See the workFreelancing at Deloitte Digital/Heat, I helped create a successful case study for Footaction using a recently-acquired predictive AI company to predict trends to help brands be more relevant in social. We had a 72 hour creative process to create paid social posts and online ads based on AI predictions to capitalize on the hottest conversations. It was so successful, we did it for other clients.
See the workFrom leading the initial pitch to managing one of the largest creative team at AKQA San Francisco, I helped Audi of America not only reimagine the digital automotive shopping experience, I oversaw and contributed to some amazing creative . We innovated important car launches, as well as created digital products to help improve Audi dealerships and ownership.
See the workThe biggest project of my career becomes the most rewarding. An old bank building abandoned since the S&L Crisis of the '80's presented an opportunity for being creative with not only a small budget for its restoration but also space planning and historical adaptive reuse. It was important that the building become a place for the community to enjoy, as well as a destination for the Bay Area and beyond.
Learn about the Guerneville Bank ClubFreelancing for London-based Instinctif Partners alongside Chief Creative Officer Richard Pemberton, I've worked on a lot of different types of branding projects that have ranged from their biggest event, eBay Open, to seller initiatives like Always Open on eBay.
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